Marketing Opportunities

Company Profile BBQfun is oneness of Queenslands specialty addressers. The BBQfun brand is synonymous with barbeque retailing and is built on the strong foundation of selling barbeques and outdoor modus vivendi itmes to Queensland consumers since cc9. BBQfuns dissolvent cut back out is primarily heightensed on barbeques and outdoor life-style outputs, incorporating ii local anesthetic and valu sufficient goods. BBQfun ope place both(prenominal) line of descent in Queensland, one in Brisbane and one at the Gold beach. BBQfun provides to client owing(p) value carrefours, brilliant client utility, continuously im foldment and innovation and is trusted by much than 10,000 customers in Queensland. placement analysis The retail food grocery store place changed over the last a couple of(prenominal) years, it became much competitive than ever before. on that pointfore consumer buying patters changed as well. BBQfun increase they food marketplace sh atomic p ayoff 18 until 2010 steadily to $10m. Since 2010, gross sales dropped dramatically because of changes in the retail market, applied science and changed consumer behavior. BBQfun has moderate determine, extensive and high- musical note product range, excellent customer service and offer three year product guarantees as besides one in the market.BBQfun has station the basic market need is for lineament, fashionable and unique outdoor lifestyle items. grocery characteristics Queensland has a population yield of 5% (2. 5% in 2012 ABS) annual. New homes buyer and renovated houses harvesting steadily from a base of 50,000 per year. Unfortunately the low unemployment rate of 4,7% grow to 5. 4% in 2012 in Queensland. Therefore Queensland has now the second highest rate in Australia. BBQfun is channeliseing the geographical ara of Brisbane with a gist population of 2m mint and also the postulate argona with a radius of 30km nearly the store.The ingested total signed pop ulation is estimated at 450,000 people. Typical customer atomic number 18 males and female persons, age between 20 and 50 years. Amongst them is a high number of young professionals who working in the CBD of Brisbane and having terminate under(a)-graduated or post-graduated studies. The fairish liquid income is over $70k. Market needs BBQfun has identify the basic market need is for quality, fashionable and unique outdoor lifestlye items. client bringments Consumers equal to prep be a wide range of incompatible products and options.The store should be easily access-able with a minimal inconvenience for the customer. BBQfun has a great reputation for customer service which is always valued by consumers at bottom this market. Consumer visualize ating for price transp bency to equal with competitors and payment plans. Products with warranty change magnitude consumer popularity. Market trends The trends in the market leads to quality, uniqueness and wider distributeion. C onsumers who be in calculate for high quality items learn to appreciate value over price. Consumers like to excite a vast selection or high diversity of products with varying price ranges.They ar also looking for specialistic products which stand-out from the mass-productive crowd. Market Growth In 2009 the national outdoor lifestyle market chip ined 3 million dollars with an estimated growth of at least 6% over the succeeding(prenominal) few years. Research demonstrates that consumers exercise pass be having a greater disposable income within the genuine future with the assumption that on average two persons go out be nourishment under the same household. The economic cypher also states that interest rates leave stay steady and allow ask no effect on disposable income. There is also an change magnitude popularity of T.V lifestyle programs which provides free- trade to BBQfun. The market trend also manifests that consumers argon enkindle in high quality import s that re master(prenominal) affordable. Market Competition There argon three major breathing national competitors The Yard, BBQs R Us and Outdoorz. The Yard is only become a flagellum to BBQfun if the moving in decision to enter the e-commerce market. Advantageously, The Yard does not trade in Queensland and currently has no market promotional actions. on the whole of their products are good quality, Australian-made nevertheless highly priced.BBQs R Us is definitely a threat competitor who has a broad range of outdoor lifestyle products. Their main think is on cheap imports and on already established markets. They have a strong replacement component which is highly valued by consumers. However, their trading is mainly based in Adelaide and Melbourne which assist our market-share in Brisbane. BBQs R US are considering on entering the e-commerce market. Outdoorz has Australian-made outdoor lifestyle product with good value prices making them highly competitive to BBQfun.They have a few stores situated in every major city and the quality of their products range from low to medium. Alike BBQs R Us, Outdoorz has a strong focus on their replacement segment. They are gaining market cogency in Brisbane and have a large advertising bud secure. If Outdoorz considers e-commerce merchandising strategies, they lead become a major threat out of the three. BBQfuns local rival are mainly independent retailers. Our local competitors have products ranges that vary according to the owners preferences. They well-nighly sell Australian make goods with an average item sale of $250/piece.All these independent retailers have a market share of 48% and a ripening rate of 8% per year. Situation analysis summary BBQfun trades on a highly competitive growing market. Competitors fighting hard for every bingle market share. BBQfun is in a fortune situation to enter a niche market with only a few competitors and has also great potential to expand national wide. BBQfun has created an outdoor lifestyle range which is differentiated and superior to competitors. They offering a high quality range of products which constituteume designer butt joint see and tally in stores.BBQfun offered to customer nearly great deals much(prenominal) as bendable payment plans, three year guarantee which is unique in the market, broadest range of products in the market, expert and friendly customer service and the most rummy operate that are better than anybody else. The selling strategy get out show how BBQfun green goddess take advantage of this situation and increase signifi messt they market share. merchandise strategy The advertising reckon is $180k for the year 2012. The merchandise hightail it go forth mainly focus on print advertising such as magazines, order mails and local bracingspaper.It is also consider a communicate publicizing. Previous years exhibit a high increase of sales after publishing articles in the BrisNews magazine. That testam ent be consider as the most prospering strategy. The aim of the marketing strategy is to increase the trueness customer from 10,000 to 16,000 and to establish a brand recognising in Queensland so that two out three people recognise BBQfun. BBQfun like to increase they growth rate at at least 10% within the attached year and continuously growing the gross profit margin. Tar select marketThe backside market is divided in three segments bracing advances, renovations and replacements. A customer survey shows that BBQfun most loyal costumiers are new builds. These classify sacrifice 30% out of all costumers. All three segments groups are free to buy online and pay for delivery. New builds are service, quality and price focus as well as loving to buy Australian made. They are loyal reader of the BrisNews magazine. Renovator usually living in new(prenominal) parts of the country and for them is service and quality the to a greater extent of the essence(p) than price.Those consu mer are loyal to print and online version of the Aspire Outdoor magazine. Replacement costumer are different. they love to support australian jobs and looking for good quality as well. Costumer service is not so important than price. These group are reader from BrisNews magazine as well. Marketing compound BBQfun pricing strategy is comparable prices for comparable quality. The value and quality are more important than the price but this allow be backed up with a three year guarantee. BBQfun has two stores in Queensland which can be easily access and has large railway car parking arrangements.The most prosperous campaign will be ads and insert in the BrisNews, this along will reach 40% of loyal costumer, as well as unceremonious articles and reviews. In-store promotion will take place and competitions with prizes to exotic destinations. BBQfun philosophy is customer is king whatever needs to be through with(p) to make the customer happy must(prenominal) occur. This creates a l oyal costumer base and those costumer are happy to recommend BBQfun to friends. Marketing strategy summary The aim is to build such a good reputation and brand dwellingness that BBQfun will be position as the premier outdoor lifestyle store in Queensland within five years.The marketing strategy to reach that aim is to prime(prenominal) create customer cognizance regarding their services offered, coach that customer base and building costumer committal and referrals. The message BBQfun will communicate is that BBQfun offers the widest, most exotic, easy access outdoor lifestyle products in Brisbane. Marketing methods lease mail, ads and inserts in BrisNew magazine and flyers in the letterbox. The marketing mix will send messages to consumers about the excellent high quality products with a three year guaranty which is unique.Its necessary to let consumer have the stores are easily accessible and there are lots of car parking available. This will happen through ads, inserts and article in BrisNews magazine, quest the BBQfun philosophy customer is king. Potential new markets Export markets star of the first questions is to ask which country or countries do BBQfun exportation to first? Should BBQfun start with the USA, being the largest of the English speaking, common law based countries? Or perhaps the UK, because BBQfun is familiar with the culture and the customer?Or whitethornbe BBQfun should trespass on the Chinese opportunity, because its the highest growth market? The selection of BBQfuns first export market needs to be based on a well crafted pre-export plan and a carefully developed set of criteria. It needs to include a delicate balance surveying nine-fold initial market opportunities against BBQfun current aim of resources, experience, and desired short and long-term stock goals. Only then can BBQfun commence the culling process that provoke the business into the handful of optimal markets BBQfun can consider initially merchandise to.No company can expected to ace their first attempt in exporting to a new market. Consequences offailing in a market can be damaging both short-term and long-term. Short-term consequences are better known, such as the waste of resources and time, opportunity cost, and cash- pass. In event, is the flow-on detriment these consequences can cause to your domestic help business in the form of distraction and cash drain, and the general apathy that can then develop towards establishing new export markets going forward.But it is the long-term consequences that are lesser known and under appreciated, in particular for companies who are trying to build a sustainable and valuable brand or reputation, with the view to selling their brand or company down the line. unmatchable is the penalty in valuation BBQfun whitethorn incur when the time comes tosell your brand or services. Large acquirers, in particular multinationals who have a presence in several of your target export markets, may not p ay BBQfun the same value for an self-defeating export market that they may pay you for your booming domestic one.The spare-time activity are safe some of the benefits of exporting depending upon BBQfun export strategy BBQfun may have access to overseas capital to fund your business growth in addition to the benefits of greater volume exporting to the other hemisphere can greatly assist to smooth out the normal peaks and troughs of come about the domestic market there maybe residual markets overseas for products and services that are in decline in the domestic market The mere process of overcoming the numerous hurdles of exporting can sharpen BBQfuns commercial acumen and im try on your business sustainability.Maximise exporting benefits BBQfun domestic business operations can also derive significant benefit from exploitation overseas markets as follow Exposing BBQfun products/services to overseas competition forces BBQfun to compare they product offering and in so doing BBQfu n may parent they product or service to be more competitive. This can assist BBQfun competitive edge in their domestic market by either increasing market-share or improving marginor in preventing overseas competitors competing in their market.As BBQfuns product may need to be enhanced to market overseasso may they marketing message and materials. Different markets require information incloseed in different ways (in addition to using new languages). The information gained this way can provide a reach decant of innovative introductions into BBQfuns domestic market. To successfully access export markets may require changes to internal systems and processesall of which can/should be used to enhance service delivery in the domestic market.typically expanding into export markets requires bringing surplus skills into the business and this can be achieved through training, hiring qualifies staff or outsourcing support. Is BBQfun export ready? Notwithstanding the above developing oversea s markets is not for the lightpenetrating new markets with different languages, cultures and currencies requires time, skills, concerted effort and cash (working capital). If done incorrectly chasing export markets can potentially negatively pretend the domestic business.The first step is to evaluate your readiness for export. To address this question you must answer the questions Does BBQfun has or can get access to appropriate skills? Does BBQfun has the readiness now (product or service delivery) to service export markets? Is that capacity scalable, what are the limitations? Will developing export markets draw resources, skills, money and capacity? Typically export markets involve a longer payment cycle and a reduced margin plus volumes can be significant.Can BBQfun fund this additional working capital or can it source the appropriate specie? Has BBQfun researched target markets in depth and been able to identify how the value proffer of they product or service differs from local and other international competition? BBQfun has great potential to expand to foreign markets. Marketing opportunities Business training strategies look for to match marketing opportunities to the organisations resources (what it can do) and its objectives (what management wants to do).It is useful to have a framework for thinking about the broad kinds of marketing opportunities we seek to find. The Ansoffs model is one of the best tools for organisations to develop market and product expansion strategies. pic All organisations must find new harming marketing opportunities to grow. But the challenge lies in determining which marketing opportunity offers the most long-term success. Marketing mix Product New products have been introduced and some discontinued. BBQfun offered australian made and imported products with the focus of australian made.This is a lordly balances on current exacts of customer. This means customers getting a wider range of different products and the y can decide on quality and price. Price Price is an important part of a retail marketing mix. If BBQfuns customers cannot afford the products, they are unlikely to frequent your store. Most of the products in BBQfuns store should be in a comfortable range for their target listening base. To get this information, BBQfun will need to perform an audience analysis to get an idea of median income and outgo power.To create a sense of desire and to give an option for a splurge, BBQfun can also sell some itmes that are priced just out of your target customers normal price range. Place In retail, the design of the store and the way BBQfun present their products is an important part of the marketing mix. The display should fit BBQfun image so that customers knock a cohesive experience. In a high-end retailer, products are often position father apart to create a sense of scarcity and exclusivity in a computer store, display models are set at shank height to allow testing.Placement can h elp bring certain products to trouble and promote itmes BBQfun want to sell more of. Promotion Promotion is the most recognisable part of the marketing mix. It involves all of the marketing activities BBQfun does to let their customers know about the products they offer. For a retail outlet, BBQfun might advertise in intelligencepapers and on the radio, start a social marketing campaign, use marketing electronic mails, hand out flyers or plan grand-opening events. BBQfun promotional campaigns should be targeted to they customer base.Choose publications that they read, move they listen to or watch, and copy or graphic design that will resonate with them. ecommerce Australias bricks and mortar retailers have been doing it tough of late. But then, it is getting hard to remember a time when they werent. But while news reports are filled with stories of companies such as Borders, Blockbuster and Premier sell closing stores, some(prenominal) of Australias online retailers are going from effectiveness to strength. But with competitors just a click away, they also know that staying ahead of the game in online retail is a never-ending race.Different research showed that three quarters of Australias online retailers think to increase their investment in technology in the following year, spending more on core systems, mobile solutions, back office integration, and multi-channel retail strategies. Which ultimately should benefit consumers in terms of range and service. Business-to-Business marketing B2B marketing is about meeting the needs of other businesses, though ultimately the demand for the products made by these businesses is likely to be driven by consumers in their homes.Put very simply, business-to-business marketing is the marketing of goods and services to businesses in order to hang on those companies operating. The biggest differences between business-to-business and business-to-consumer marketing are the types of goods and services being marketed a nd the types of entities the goods and services are being to marketed to. B2B vendors promote goods and services that will help other companies run. several(prenominal) of the things businesses produce for other businesses include equipment, components, raw material, processing services and supplies.In addition, because B2B marketers target only other companies, they have a significantly more targeted market than business-to-consumer marketers. Even when marketing very specific products for a fairly subtle subset of individuals, the latter type of marketer has a furthermost larger audience than the former. Many B2B marketing is driven by costumer demand. If there are no consumer to purchase a product, there is no reason for a business to exist in order to make it. If that business does not exist, it will obviously not need the products and services offered by other business.Also, the goals of businesses and consumers are often the same. When choosing a company for goods and ser vices, most consumers and businesses will make a decision based upon price, quality, delivery time and their history with the business. another(prenominal) considerations might be the availability of the product or service and the quality of customer service if something goes wrong. B2B marketing is currently one of the fastest-growing areas of marketing. As technology brings more businesses together, companies are beginning to court each other far more aggressively.And as technology makes the world a smaller place, it becomes more important for marketing and sales professionals to understand and implement the principles of B2B marketing. Direct marketing Direct marketing is a channel-agnostic form of advertising that allows businesses to communicate serial to the customer, with advertising techniques that can include text messaging, email, interactive consumer web commits, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Direct marke ting messages emphasize a focus on the customer, data, and accountability.Characteristics that distinguish conduct marketing are Marketing messages are addressed directly to the customer. Direct marketing relies on being able to address the members of a target market. Addressability comes in a variety of forms including email addresses, mobile earphone numbers, Web browser cookies, fax numbers and postal addresses. Direct marketing seeks to drive a specific call to action. For example, an advertisement may ask the prospect to call a free phone number or click on a link to a web identify. Direct marketing emphasizes trackable, measurable results from customers regardless of medium.Direct marketing is practiced by businesses of all sizes. A well-executed direct advertising campaign can prove a positive return on investment by showing how more potential customers responded to a do call-to-action. General advertising eschews calls-for-action in favor of messages that try to build prospects emotional awareness or affaire with a brand. Even well-designed general advertisements rarely can prove their impact on the organisations bottom line. Direct marketing is attractive to many marketers because its positive results can be timed directly.For example, if a marketer sends out 1,000 solicitations by mail and 100 respond to the promotion, the marketer can say with confidence that campaign led directly to 10% direct responses. This metric is known as the response rate and it is one of many clearly quantifiable success metrics employed by direct marketers. In contrast, general advertising uses indirect measurements, such as awareness or engagement, since there is no direct response from a customer. Marketing opportunities summary and recommendations Direct marketing campaignBecause of a limited marketing budget it is recommended to continue the already successful direct marketing campaign. BBQfun can prove a dramatic increase of sales flyingly after articles in BrisNews were published. BBQfun might think about to do the same for the Gold Coast store surrounding area. It is also important to continue with targeting the locals living around the stores with direct mail, flyers and local advertising. The advantages for BBQfun using direct marketing are clear Direct measurement of success sending 1000 mails, response is 200 = 20% direct response, sending emails, BBQfun can monitor open rates and click rates.BBQfun can use this through offering specials to consumer. Measuring results by product line, use historical data. If BBQfun usually sell 1,000 units of a particular product a month, and during the campaign response period they sell 1,050, BBQfun has an mark of effectiveness. (When using historical data, be sure to take seasonal variations in sales activity into consideration. ) Specific targeting directly sending information to individuals, BBQfun can specifically target the demographic they wish to reach. This can enhance response rates a s the information is relevant to BBQfun.This also gives BBQfun the opportunity to modify each interaction, such as addressing emails with the name of the customer or individual. tacky and quick production depending on which form of direct marketing you select to use, it is generally cheap and quick to produce. Email campaigns, for example, have little cost, do not take much time to create and are delivered to peoples inboxes insistentaneously. Potential to build list of potential or be customers if BBQfun regularly engage with potential or existing customers, they can build a database of contacts for future use.This makes targeting even easier for future marketing campaigns, giving BBQfun a pool of prospects to market to. The profits has made it easier for marketing managers to measure the results of a campaign. This is often achieved by using a specific website landing paginate directly relating to the promotional material. A call to action will ask the customer to visit the landing page, and the effectiveness of the campaign can be measured by taking the number of promotional messages distributed (e. g. , 1,000) and dividing it by the number of responses (people visiting the unique website page).Another way to measure the results is to compare the projected sales or generated leads for a given term with the actual sales or leads after a direct advertising campaign. e-commerce campaign We are living in the Information age. Internet has changed our lives and these changes are irreversible. The more people get on to profit and search for information, the more opportunities begin to develop for e commerce. There is no choice for BBQfun but to get on to the e-commerce way. Advantages of e-commerce Internet being a world wide web, opens up the world as a market to the businesses.Businesses can reach out to millions of customers in an instant which is not possible in any conventional mode of marketing. One of the most significant advantages that e- commerce o ffers is the cost. The cost of marketing online across the testis is minuscule when compared to the actual cost of marketing in the conventional ways. The cost per transaction works out to be very cheap. E-commerce promotes paperless offices and processes thus bestow to savings in terms of resources too. And also looking at e-commerce from a marketing perspective brings the product or the service closer to the customer.It enables the customer to view, read, download and experience the product. The other significant difference from conventional marketing is that the online marketing enables the marketing company to customise its sales pitch or product offering to the customer. As against the conventional modes which target consumers and markets at large, with internet marketing and E Commerce it is possible to target every single individual making it more personalised and customised offer. Ways BBQfun can measure the success of they e-commerce siteNumber of orders processed through the site this is an un jobatic metric to measure on a weekly or periodic basis. Plot the results on a graph and it is easy to see how orders flow through the site and how quickly they e-commerce presence is growing. Number of customers using the site measuring how many people have registered to use or are using an e-commerce site demonstrates adoption of the channel and the credibility and usability of a site. This metric is a critical e-commerce measure for a brand new site or for a company expanding into the world of e-commerce for the first time.Average cart total analyzing the average cart totals and whether the totals are trending up or down will help BBQfun qualify the success of their site merchandising and promotional efforts. When average cart totals spike, BBQfun can figure out why so that you can repeat a successful promotion in the future. Cart defection rate the number of carts that are abandoned on the site is a clear indicator of how the site is performing. Taking a closer look at exactly when customers bail out will tell BBQfun where the problem is and keeping tabs on abandonment rate will help BBQfun oblige issues before they become major problems.Percentage of total revenue when looking at the total revenue, what percentage is attributed to e-commerce? Measuring this percentage periodically will give BBQfun a sense of they overall adoption rate and the success of the site. These and many more advantages make obvious BBQfun sense for to market their products and services online. some(prenominal) marketing strategies will increase the sales figures and the market share, grow the business, strength the reputation of BBQfun and give BBQfun the opportunity to expand to national and international markets as well and everything with a low budget.Sales prediction Least squares method twelvemonth Sales (y) Coded time (x) XY X2 2012 11,000,000 1 11,000,000 1 2013 12,000,000 2 24,000,000 4 2014 15,000,000 3 45,000,000 9 2015 Total ? 38,000 ,000 6 80,000,000 14 Mean xy 12,666,667 3 4. 67 b = 80,000,000 ( 3 x 3 x 12,666,667 ) = ( 80,000,000 114,000,003 ) 14 ( 3 x 4. 67 ) = (14 14. 01 ) b = 34,000,003 0. 01 b = 3,400,000,300 a = 12,666,667 ( 3,400,000,300 x 3 ) = 12,666,667 10,200,000,900 = 10,187,334,233 y = a + bx Sales prediction for 2015 is $ Apply marketing opportunities to BBQfun E-commerce marketing Entering the e-commerce market is essential because of the change with technological advancements where most organisations and businesses are deciding to follow the trend. E-commerce marketing will help expand BBQfun to sell products internationally and nationally and make new markets and target audiences discoverable. This will result in financial growth with new sales and consumers.BBQfun already has existing storage places therefore are logistically prepared to enter the e-commerce market. BBQfun stock regulations could be managed in the future in respect to sales and marketing research. E-commerce stra tegies will help with discovering new markets and new target audiences. There are no real costs involved where delivery can be pay for and managed by the company. However, website design, management and IT solutions will have some cost. The website design will need to in bodied yellow colours or bright summer-time themes.Yellow itself is a neutral colour that will appeal to both our male and female consumers. The website needs to be written concisely and in easy terms. after(prenominal) successfully applying e-commerce marketing strategies the next step is to cover B2B marketing in order to achieve brand recognition and increase sales. B2B and e-commerce marketing strategies both align with BBQfuns business strategies and therefore assist the company in reaching aims. Direct marketing BBQfun already has implemented a direct market strategies through direct mail and local adversing in the BrisNews magazine.Most successful campaign was getting articles written in the BrisNews magazi ne where BBQfun experienced immediate sales after the articles were published. BBQfun should build on this strategy further by trying to get more publications with popular outdoor lifestyle related magazines in printed and online formats. Where these publications need to be highly tailored to the target audience. involution in the direct mailing program to a national level will expand the business further and increase customer loyalty and reputation.There is low cost involvement in expanding the direct marketing segment where distribution, flyer/advertisement design and article placements will increase subtly. All flyers, mail and online material will need to aligned with the corporate design. The corporate design apparent in direct mailing will present a young, refreshing, exotic lifestyle to appeals to our target audience. All suggested strategies applied to BBQfun will lead the company to be a strong/healthy growing business and national and international recognized.

Hard Work or Luck

MARIA HERRADON GARCIA When pack succeed in life, it is because of hard feat. Being fortuney has nothing to do with success in life Everyvirtuoso leave alone agree that hard work is the main key to every step of success but luck has in addition some role to achieve those successes. So many spate in this world work very hard but tranquil do not meet their dreams and goals. From my everyday experience and observation I can totally disagree with the statement. I think spate should micturate good luck also to lead their hard work towards success. To be lucky in life you must fork up worked hard for it previously. in that respect be very rare cases in hich people receive double-dyed(a) their goals because of pure luck. You expect to prepare your self. Since we are children we go to the school, to start feed or minds with the basics. As we grow up we acknowledge much and more information that will be key in our lives, even if we put one overt know it. Preparation is essent ial because in order to let on your ideas you need a background to support them. The important thing is to manage what you are working on, because being passionate about your job will help you to rise your career and do neater things. You need to have dreams and goals in life even if they are rather mpossible but it is also good to settle some lower targets in a piddling period of time will help you to avoid feeling deceived. more or less great examples of hard workers that have received their rewards are Pedro Almodovar and Steve Jobs. Almodovar was born in Ciudad Real, so knowing the possibilities that Madrid could offer him he moved to the cracking at the t residualer age of sixteen years old, all alone, without his family. He worked very hard to make his way into the movie industry and his natural endowment wasnt given an award until the release of Mujeres al borde de un ataque de nervios, eleven movies later, when he got his irst Goya. At the age of 50 he finally won an honorary society Award, achieving the dream of any moviemaker. The case of Steve Jobs is the example that even when you have been get the better of you must carry on and keep trying. When he was expelled from the company that he himself founded, Apple, he started a new company neXT that become so successful that Apple decided to buy it, so in the end he returned to his first company and as CEO he raised Apple to a worldwide level not known before. Those were examples of people that worked hard all their lives to be in their position, but there are other occasions in which people success ust because of their luck. To be one of those people, you have to be on the discipline place at the right time. You never know when the luck might come to you so you need to be always ready, because these lucky strikes are not very unwashed and sometimes you may not even realise that it was a great opportunity until you have lost your chance. Stay positive, think that you will have your opportuni ty. You have to be surrounded by the right people, and no automobile trunk likes that pessimist that are always grumbling about their bad luck and how unsporting life is. Most of the times the attitude is more important than the aptitude.

Lamb to the Slaughter Essay

Sir Arthur Conan Doyles style of qualification the proveer demand to read on is a world apart from Dahls efforts, although the actual plot hooks you immediately in any intelligence agent Holmes bill. Doyle focuses on the man himself to ensure the readers full worry to the story. He uses Holmes brilliant character, a man sharper than a knife, more cunning than a fox and an untouchable track record to spin in the readers. The way he talks, he acts and follows out investigations and eventually solve them gives the reader an air of unpredictability around Holmes.Questions roll through your soul as you advance through a story featuring the famous detective, of how he ever unveiled something so sealed from view, its beyond belief, how he cheated shoemakers break down in the to the highest degree frightening circumstances. principal investigator Holmes intelligence as a detective is matched by n single and its this that Doyle uses to keep the reader socialise and on the edg e of his/her seat throughout all of his Sherlock Holmes novels. Which proves that characters in a book, not always its plot make a story memorable.The containings of the deuce stories were an underlining big factor in what set them apart. Lamb to the whipping saw Mary Mal one(a)y murdering her husband spontaneously with a bizarre object, which proved much to her advantage as the story ended with the local police, who were investigating the murder, eating the only evidence to actually put Mary Maloney outside(p) for the ultimate crime. And in the other room, Mary Maloney began to giggle. As I read this, my feelings towards Mrs Maloney suddenly doubled back and began moving in the opposite direction.From the take when Mr Maloney sternly gave his loving wife the cold shoulder early on in the story, I had been resentful to him and a supporter of Mrs Maloney. Even when she had remove her cold husband and proceeded to pull the wool over everyones eyeball with her disgraced consc ience, I remained faithful, but as I read that last sentence, Marys crime came into perspective and it repulsed me to see her get away with such a terrible crime and be smug to the highest degree it. This however, in my opinion was intended by Dahl.In a talented twist he had been playing with our emotions throughout and had left it until the last turn to cease his spell over the reader. This ending was certainly unexpected and do the story twice as enjoyable and successful as it already was. The Speckled Bands ending, as mentioned earlier is immensely different from that of Lamb to the fiascos. From the outset, the result of Holmes investigation was clearly obvious. No end goes unsolved when Sherlock Holmes takes it by the horns.The point of reading Holmes stories is in drift to experience Sherlock himself, as explained earlier this is Sir Arthur Conan Doyles way of making the reader want to read on. at a time again, Holmes didnt disappoint us by solving the case. He picked up on the detail much forgotten by myself, the fact that Dr Roylott, Miss Stoners beget had a collection of animals inspired by his work in India. Once Sherlock had studied the room in which the death of Helen Stoners sister had taken place, he had it in mind that a pestilent snake was the culprit. This was in fact the reality of the matter and Sherlock had deliver the day again.The way in which Holmes solved the case, as always provided the superb story we have come to expect from Doyle. Some of the blows of my cane came home, and roused its snakish temper, so that it flew upon the first person it saw. In this way I am no doubt indirectly responsible for Dr Grimesby Roylotts death, and I cannot say that it is probably to weigh very heavily upon my conscience. These final sentences of the story, not only examine Holmes renowned intelligence, but wit as he printed a smiling on my face with the final quip about the doctors death weighing on his conscience.The ending had me ima gining a film reading of the story, Sherlock stepping from view, leaving a bemused Watson to follow, trusty notepad in hand, as credits rolled across the screen. To say what my favourite ending was would be unfair as I am evidently a Sherlock Holmes fanatic, but both stories were fantastic and worth the hour or so I spent on each. Show preview only The supra preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Conan Doyle section.Lamb to the Slaughter EssayNow that youve read Lamb to the Slaughter and studied the nuances of crafting a persuasive argument, pretend you are the defense attorney for Mary Maloney. You result craft your closing arguments as a persuasive obstetrical delivery to be delivered to the judge and jury in her murder trial. Your defense is that Mary Maloney is non guilty by reason of temporary insanity. If you need to look up the stipulations for such an argument, please do so. You will be held acco untable for them. You must(prenominal) overwhelm a lower limit of three quotes from the story to craft your argument.In Short* Your Role Defense Attorney for Mary Maloney* Your Audience opine and Jury* Your Job Persuade the audience that Mary Maloney is NOT guilty by reason of temporary insanity.Requirements* Must include a minimum of three (3) quotes from the story that help support your argument * Must include at least(prenominal) two (2) counterarguments* Must include at least one (1) concession* Must include at least one (1) example of polysyndeton and one (1) of asyndeton * Must include at least two (2) examples EACH of ethos, logos, and pathos * Must be organized in a manner that is coherent and supports your argument * Have a clear beginning, middle, and end to the speech* Transitions between paragraphs are effective and more advanced that bordering and thenNotes* Answer the following questions about your writing before delivering your speech * Did my introduction hook m y reader?* Did I divide the body of the try on into coherently organized paragraphs? * Are my transitions more interesting than words worryand and then? * Is there a clear beginning, middle, and end to my essay? * Does my certainty wrap up my argument in an effective way? * govern of Length Juries are easily bored, so keep your closing remarks to between 2-3 minutes in length. * SPEECHES WILL BE DELIVERED ON FRIDAY AND MONDAY, NOVEMBER 9 AND 12. * coke POINTS and 10 bonus points will be awarded to the closing argument deemed most effective by the class

Heavily Christian Essay

She creates a reputation for herself right at the beginning that you show later in the profligacy she has had most of her life. She seems unwilling to let anything demoralise her reputation it is quite astounding how she manages to keep this up all the direction through the production until act 4 scene 5 where Petruchios scheme to tame Kate begins to work. Up until then all(prenominal)one has seen Kate as a severe Witch but not of the wrinkly kind. Just a blaspheme froward fair sex who cannot hold a conversation without making several(prenominal) nasty remark.All the way through the shimmer various sight say what they think of her. Hortensio refers to her as a Devil and Tranio Stark wild Wrench. From this it is clear to see she is not really a well wish person. To make it seem worse her sister, Bianca, is what seems to be the most perfect muliebrity ever. She started off with 3 suitors Gremio, Hortensio and Luchentio Who thought she was fair, virtuous, beautiful and mod est. It seems impossible that any woman can be so perfect. However in Elizabethan times it was expected that women were to behave like that.Behaving like a sweet impeccant girl is what made Bianca seem so attractive, Idyllic Elizabethan unripe woman. There are many references in the play to suggest that Bianca is what every man wants. Gremio refers to her as Sweeter than perfume itself. Which is just another thing to minimal brain damage to her list of perfections. Once suitors had been chosen, in this case it was Luchentio and Bianca, Katherina and Petruchio, they were hook up with soon after. Katherina and Petruchio were married within a week of knowing each other.Form what the play is putting across it appears that once women are married they belong to their husbands. They do as they say and agree with everything. As it is said in the mating vows Love, Honour, and Obey. This is demonstrated really well by Katherina in the final voice communication after she has been tame d by Petruchios schemes. If I were the directed of this play for the final speech I would have Kate walking around dear(p) Bianca and the Widow and looking at them, with them looking uneasy. Kate would also look at Petruchio admirably in the areas on the speech where she is referring to him.There is some jeering in Kates speech. For example where she says A wife can be Froward, Peevish, Sullen and Sour. These are all the things that Kate used to be. To me her speech sounds sincere. It seemed like she is assay to apologise, as well as trying to get her own defend on her sister Bianca and everyone who has called her a Shrew over the years. Her reputation that we had prime out about in the beginning of the play has changed. However I think that some people dont believe that she has changed. In this speech she is proving to everyone that.

Self-Hatred

Self-Hatred If you had a some i in your life hatching you the authority you treat yourself, you would put on gotten rid of them a long time ago states Cheri Huber. self- shame is wholeness of the most detrimental emotions genius deal harbor. It is defined as a great and overwhelming dislike and aversion to unrivalledself. Once one starts to accept those tonicityings, they argon headed down a dark path. One right smart that they ar pushed purge further down that path is when it is verbally secured by a nonher soulfulness, causing the hating someone to savor even worse.This is similarly miscellaneous with the emotion of self-anger, only when it is very different. Anger is an emotion defined as a encountering of displeasure. Self-hatred is so much more than than that. It takes our headspring permanently while anger is undecomposed temporary as salutary as the fact that it is much more likely to affect the way we treat and look at ourselves as a whole. Not whole is it dangerous to ones health, it is dangerous to the well- macrocosm of new(prenominal)s. This has every(prenominal)thing to do with being self-destructive. Self-image moderates behavior.But why do people do it and how do they cope with this frightful emotion of self-hatred? Studies have shown that one major method of make do with self-hatred is eating disorders. Anorexia Nervosa is one that affects galore(postnominal) more people than we ar even aw atomic number 18 of. A view conducted through the Coordinated paygrade and Research at Specialized Units for Eating Disorders project that proved social factors ar increasingly in focus on eating disorders, showing that 79 expose of the 114 patients suffering from anorexia nervosa had a self-hatred issue, or a problem with self-esteem.Since self-image affects body image and moderates behavior, one little alteration of realness in the mind drive out cause one to start to freeze off themself. If one was being teased at sc hool for example, called fat or ugly, it is proven that even if those people come int mean anything to us and are fairish a passer-by, it alters something in our brains. Some of us are able to just shake it off, but it still makes us stop and think what if they were right? It causes us to stop and think for a moment and re-check ourselves.This is why those who do not have the self-esteem or confidence whitethorn be truly hurt and damaged by this comment. This could result in anorexia. Anorexia Nervosa is defined as an eating disorder principally affecting teenage girls and women in which thither is a fear of sightly overweight, a distorted body image, and excessive dieting. This happens because of self-hatred. They are not happy with the way they look, so they go to extremes to turn out and find happiness with their bodies and keep that happiness. This is very negative and harmful to their bodies as well as their self-esteem.This rout out cause galore(postnominal) c wear field and liver problems as well as deteriorating their family life. Self-hatred is the causation of many family issues. The bible states that we should come your neighbor as yourself Well how is that supposed to happen when one doesnt passion themselves? The word by Michael Sobocinski states that when self-hatred occurs, it is difficult to focus on anyone other than oneself because there is so much emotion wasted on hatred When hatred for yourself or others takes over heart, it is very difficult to maintain healthy relationships and love in any capacity.Family members or friends may extend a break of help or comfort but those under the heavy heart of hatred willing feel unworthy of the love, making the hatred of themselves just grow deeper than before. It is a never-ending cycle of awful feelings. This could also travel by to self-mutilation or suicidal thoughts. Self-mutilation is again a result of the self-hatred one feels and it relieves the stress and extort of trying to act perfect. When a person feels like they may never measure up to any standards note by those they used to care close to, a hopeless feeling sets virtually them. Why am I even trying? and They have ont really care about me are two thoughts that may enter this persons mind. As a result, this person completely shuts off the outside military personnel and may start cutting or experimenting with drugs. The result of this experimenting skunk be permanent brain damage or even extreme gillyflower loss, affecting not only the heart, but other major variety meat as well. Healthy body is key in the recovery of a sick person. Once they have decided that their personal health is not worth maintaining, they have decided that they are beyond saving, or that they dont care enough about their body because they are not worth it.This is when one enters the mindset of a suicidal being. Suicide can be defined as the intentional taking of ones life. This is when the person has gone beyond he lp and is not able to even listen to reason. When the person in question has started having suicidal thoughts, they will not cease experimental methods until something they wish be done is accomplished. I precious to kill the me underneath. That fact haunted my days and nights. When you realize you hate yourself so much, when you realize that you cannot stand who you are, and this deep spite has been the otivation behind your behavior for many years, your brain cant quite deal with it. It will try very hard to avoid that realization it will try, in a last-ditch effort to keep your remaining parts alive, to remake the alleviation of you. This is, I mean, different from the suicidal wish of those who are in so much pain that death feels like relief, different from the suicide I would later attempt, trying to escape that pain. This is a wish to murder yourself the connotation of kill is too mild.This is a belief that you deserve slow torture, godforsaken death. -Marya Hornbacher T hese people have such a feeling of hatred that they dont believe they deserve even the right to live. They believe that not only are they doing themselves a favor, theyre doing the rest of ships company a favor. This is when help is needed desperately. Whether it be serious help, or the actual exhibit of partaking in the most awful act of self-hatred, something will succeed. If they are not caught before they have a chance to take their life, then they will be lost.The number of suicides due to self-hatred has increased tremendously in the United States over the past ten years. There is now more pressure to look like the models on TV, or else one faces criticism. This is dirty to society because most pictures on the internet or in magazines are photo shopped. How is someone supposed to look like a person that doesnt even exist? Theyre not. And that is what most people do not recognize in our society. One of the main reasons why self-hatred occurs is because it is placed in our m inds by those around us.Nobody grows up and thinks to them, I am going to hate what I look like and who I am. It is placed in the minds of unconfident people by their surroundings and this is why they sometimes go down the path of destruction and ignorance. Not only is it the medias fault that this is an issue, but it can also be the doing of people we take a leak close to our hearts such as family members, friends, or significant others. Family may impact this when a child is born into an abusive home, or into one where the mother and father loath each other.The child expects that the reason for this is themself, so they grow up believing they are the cause of misery, especially if they are whom the parents are arguing about. This small and fairly insignificant argument can turn into the child feeling neglected or feeling that they are a burden to their parents. This involves self-hatred and causes the child to feel unworthy of love in any capacity, leading to problems in school, parent relationships, and future relationships for the child. In an abusive or cheating relationship, the loyal person may believe that they pushed their significant other into the arms of another human being.This causes the feelings of Im not good enough or I dont do enough for that person if they have to run to someone else. This can cause anxiety in the relationship in general. If the cheater or abuser is looking to pass the blame, they may claim that the loyal person was not good enough and use those already-implanted-feelings to make the loyal feel responsible. Since those feelings were already there to begin with, it is just securing what that person already thinks. Since they are hearing it spoken to them and not just thinking it to themselves, it may affect them harder than before.This causes the person involved to feel incompetent and unworthy of any other good relationship or good human being because they feel as if they may push the new partner away as well, if that is st ill their line of thinking. Although there are different studies out about self-hatred and the effects and causations of it, no one person can real say what it is like to be in that point situation. Researchers can study and observe as much they please, but unless one has actually taken part in the deteriorating mindset of the self-hater, it is just research.Even having been placed in that particular situation a couple of years ago after a sexual assault, I cannot stand and say I know what every self-hater is feeling. Because there is so much diversity, I can only understand particular circumstances. One emotion that used to be very simple to relate to, however, was the feelings of hopelessness. In a situation where one does not have control, they feel weak. They feel beat into the ground and feel like they should just curl up in a hole feelings of uselessness and unworthiness. They do not feel worthy of love, though the predicament was not their doing.They feel as if they faile d those around them as if those family and friends would look down upon them or look into them as dirty if they came out with their secret of abuse or self-hatred. That is why self-hatred is such a giant deal in our society because no person wants to admit they have feelings like such. When those people do not admit it and seek help, it builds inside. It builds to be so much pressure that one feels helpless to the hate or depression. This is why so many suicides occur in our country its because those helpless people are not being sought out and brought to the light. Self-hatred is both one of the biggest and well-kept ecrets in our society. It is such a major issue with thousands of people, but it is not a topic many feel comfortable discussing. It needs to be talked about and those people need to know that help is out there. Bullying in our country needs to be decreased so that these self-conscious people have a chance to live a happy life. The bible states love your neighbor as yourself for the love of Me. This mover that no matter what the diversity between people, everyone deserves to be happy and healthy. No person is deserving of a heavy, self-hating emotion. These emotions need be ceased and brought into the light.

Digital voltmeter using 8051 microcontroller Essay

Voltmeter victimization 8051 micro ascendance.Automatic railway gate control 8051 microcontroller use adminOctober 4 20127 CommentsVoltmeter victimization 8051.A bare(a) 0-5V voltmeter utilize 8051 is shown in this article. This somaal voltmeter has a sensitivity of 200mV which is a go low but this formulate is meant for demonstrating how an ADC and sevensome division pompousness lowlife be portd to 8051 to obtain a digital readout of the input potency.A 31/2 digit high end voltmeter will be added soon. ADC0804 is the ADC and AT89S51 is the controller utilise in this get off. Before attempting this project, go through these projects Interfacing ADC to 8051 and Interfacing seven portion display to 8051 which will give you a severe idea on the basics.Circuit diagram.0-5 digital voltmeter victimisation 8051About the circuit.In the circuit Vref/2 (pin9) of the ADC is left open and it means that the input voltage span elicit be o to 5V and the step size will be 5/255 = 19.6mV. The equation for the digital output of ADC0804 is Dout = Vin/Step size. In this circuit, for an input voltage of 1V the digital output will be 1/19.6mV = 51 and so the binary equivalent of 51 ie 00110011.Digital output of the ADC is interfaced to P1.0 of the microcontroller. experience signals for the ADC ie CS, RD, WR and INTR are available from the P3.7, P3.6, P3.5 and P3.4 pins of the microcontroller respectively. 2 digit multiplexed seven segment display is interfaced to Port0 of the microcontroller. Control signals for the display driver transistors Q1 and Q2 are obtained from P3.2 and P3.1 of the microcontroller. Push push switch S1, capacitor C2 and resistor R10 forms a debouncing reset circuitry.Program.ORG 00HMOV P1,11111111BMOV P0,00000000BMOV P3,00000000BMOV DPTR,LABEL primary(prenominal) CLR P3.7SETB P3.6CLR P3.5SETB P3.5WAIT JB P3.4,WAITCLR P3.7CLR P3.6MOV A,P1MOV B,10DDIV ABMOV B,2DMUL ABMOV B,10DDIV ABSETB P3.2ACALL displayMOV P0,AACALL abideMOV P0,1000000 0BACALL outrideMOV A,BCLR P3.2SETB P3.1ACALL DISPLAYMOV P0,AACALL keepCLR P3.1SJMP MAIN match MOV R3,02HDEL1 MOV R2,0FAHDEL2 DJNZ R2,DEL2DJNZ R3,DEL1 dowseDISPLAY MOVC A,A+DPTRRETLABEL DB 3FHDB 06HDB 5BHDB 4FHDB 66HDB 6DHDB 7DHDB 07HDB 7FHDB 6FH stopping pointAbout the political programme.At first the program controls the ADC to produce a digital output corresponding to the input voltage.This digital output is scanned through P1.0 and is ladened to accumulator. accordingly the value in the accumulator is divided by 10 to omit the last digit. For example, let the input voltage be 4V. Then the corresponding digital output of the ADC will be 204D (D stands for decimal) . subsequently the the division by 10, the value left in the accumulator will be 20D. This 20D is and then multiplied by 2D which results in 40D.The next target of the program is to manipulate this 40D and make a 4.0 readout on the display. For this the 40D is again divided by 10D . This results in 4 inside accumu lator and 0 inside B register. Then the program gets the digit drive pattern for 4 use the lookup table , puts this pattern on Port 0 and activates Q1. After 1 ms delay 10000000B is loaded to P0 and this accounts for the dot.After a provided 1ms delay Q1 is deactivated, content in B (ie 0) is moved to A, gets the correct digit drive pattern for 0 employ the lookup table, puts this pattern on Port 0 and activates Q2. After a further 1ms delay Q2 is deactivated and the replete(p) cycle is repeated.8051 Microcontroller Projects & CircuitsadminFebruary 1 20138 CommentsIn this article we are listing all the projects and circuits we charter developed using the 8051 micro controller. We have tested all of these projects in our lab and verified the turn overing . Allthese projects are made to crystalize a real world requirement or problem. Engineering students & some other diploma students will bechance these projects useful for their mini project and primary(prenominal) projec t requirements.All the 8051 projects listed to a lower place are made using the 8051 tractable microcontroller from Atmel AT89S51. We have disposed the correct circuit diagram, working and package jurisprudence (in conference language) for each and every project. You can use all of them freely for your project & learning requirements. In case you are using a controller other than AT89S51 please be sure to check the computer hardware of your controller and compare it with that of AT89S51.This is necessary because we have developed all the package in assembly language. If you are not that good at assembly language, you can convert the software into C language & use it with each compliant 8051 controller.Image Source1. Ultrasonic Range Finder using 8051 This project as the name says, is an application to measure distance of an object. It uses an supersonic transducer module HC-SR04 to measure the distance and the controller AT89S51 to make the necessary processing. This proj ect can be employ to make applications like Automotive position sensor, Obstacle warning systems, Terrain monitoring robots etc. This ultrasonic range picket can measure distances upto 2.5 meters with an verity of 1 cm.2. Digital Tachometer using 8051 This project is a digital tachometer which can be used to measure the revolutions per second of any object like a rotating rove or a disc or a shaft. This application create using 8051 micro controller can measure upto 255 revolutions/second with an accuracy of 1 rev/sec. This application has 3 important usances 1) is the optical getaway designed to pick the revolutions of the object using a photo transistor and LED. 2) is the processing stage designed using 8051 and the associated software 3) is the display section using 7 segment displays.3. Water Level Controller using 8051 This is unrivalled of the most popularproject we have published using 8051 controller. This water level controller monitors the level of the over hea d ice chest and automatically switches on the water pump when ever the level goes below a preset limit. The level of the over head tank is indicated using 5 leds and the pump is switched of when the over head tank is filled. We have given an illustrated circuit diagram with working explained in detail. You will also find the software codes written in assemble language.4. Voltmeter using 8051 We all moldiness have used a multimeter from our young days. Have you ever bothered to create one ? So here is one such an raise project. A Voltmeter using 8051 micro controller. Even though its quiet transparent and an easy to make one, you shall find it really interesting. This can be used as an application at the mini project level for design and diploma students.This digital voltmeter can measure 0 to 5 volts and has a sensitivity of 200mV which is a bit low but this project is meant for demonstrating how an ADC and seven segment display can be interfaced to 8051 to obtain a digital re adout of the input voltage. ADC0804 is the ADC and AT89S51 is the controller used in this project.5. Thermometer using 8051 This is an interesting project designed to measure temperature using 8051. Its a simple 0-100C digital thermometer with 1C resolution using 8051. The circuit is based on LM35 analog temperature sensor, ADC0804 and AT89S51 microcontroller. LM35 is an analogue temperature sensor IC which can measure a temperature range of -55 to 150C. Its output voltage varies 10mV per C change in temperature.Knowledge Resources- The articles below given are basics on how to work with 8051 micro controller. You can refer them if you come across a passageway block anywhere1. Interfacing 7 segment display to 8051 A good tutorial on interfacing 7 segment display to 8051 micro controller.2. Interfacing liquid crystal display display to 8051 Explains how to interface a 162 LCD display with 8051 micro controller.3. Interfacing DC ride to 8051 Explains how to interface a DC motor with 8051 micro controller.4. Interfacing push freeing switch to 8051 Interfacing LED & Push button switch to 8051 micro controller.5. Interfacing ADC to 8051 This articles gives you a good detail on how to interface ADC to 8051 micro controller. ADC 0804 is used to explain the interfacing procedure with an example software routine.8 channel light chaser using 8051adminMay 10 201210 Comments6 function 8 channel light chaser using 8051. A 6 function 8 channel light chaser using 8051 is shown here. The hardware and software of this circuit are very simple and the light functions gets repeated one after another automatically. P1.0 to P1.7 of the microcontroller (AT89S51) are assigned as the output pins. fit LEDs are connected to the output pins through 1K current limiting resistors (R1 to R8). The period by which the output pins (P1.0 to P1.7) goes high and low is determined by the program and the LEDs follow this sequence. Circuit diagram of the 6 function chaser using 8051 is s hown below.6 function light chaser using 8051Program.START MOV A,80HMOV R7,07HMOV P1,ALCALL DELAYLABEL1 RR AMOV P1,ALCALL DELAYDJNZ R7,LABEL1MOV R7,07HLABEL2 RL AMOV P1,ALCALL DELAYDJNZ R7,LABEL2MOV P1,81HLCALL DELAYMOV P1,42HLCALL DELAYMOV P1,24HLCALL DELAYMOV P1,18HLCALL DELAYMOV P1,0FFHLCALL DELAYMOV P1,00HLCALL DELAYMOV A,80HMOV P1,ALCALL DELAYMOV R7,07HLABEL3 SETB CRRC AMOV P1,ALCALL DELAYDJNZ R7,LABEL3MOv P1,00HLCALL DELAYMOV A,0AAHMOV P1,ALCALL DELAYCPL AMOV P1,ALCALL DELAYLJMP STARTDELAY MOV R4,03HWAIT1 MOV R3,00HWAIT2 MOV R2,00HWAIT3 DJNZ R2,WAIT3DJNZ R3,WAIT2DJNZ R4,WAIT1RETEND

Education: No child left behind Essay

Education is the transmission of knowledge from unrivaled person to the otherwise person. It acts as a revolutionary force non only to pack but transmute. It helps an individualistic to develops, nurture and inculcates oneself. It is in that locationfore the right of every individual to acquire bringing up in order to make his future better. The resolve of education is to transfer knowledge and to make one aw are of its germinate talents and potential. It helps society to progress by making them productive. People pop off a productive of the society instead of equitable being a encumbrance on it.It develops creativity and encourages churlren to explore the ideas and hidden facts, discover new things and parent forward in life as a reputable figure. It overly broad their minds and develops tolerance in them. Today despite of globalization there are so many children who are left behind in this race of life. There are many reasons for these children to be uneducated. Some does non have enough resources to get education. Some does not have ease in their countries and are engaged in wars. Some are contrary by their families. Some do not have proper education system structures.If we talk about these reasons individually we find that a child wants education but it is the circumstances which force them to move their motives to the other things. genius of the most important reasons is the deficiency of resources for the child. A child born in a poor family is destined to be uneducated because his parents do not have enough money to pay for his school fees. These children are to a fault neglected by their parents because of their poverty and their struggle with life. These children do not pull down get home education because their parents are not also educated.These children just learn how to fight the life and forget about the education and their generations watch over on inheriting illiteracy. However now government and non-governmental organizatio ns have agnize and have taken steps to provide education to everyone. They have started bonus schemes and are even providing free education. Some of the children do not get education because their countries are at war. Instead of learning counting be they learn to count dead bodies around them. They suffer a gigantic loss while nation fight over for power.Now leadership have realized this and they have brought their fight on the table. Some of the children are opposed by their families because of their catholic and conservative thinking. This approach is usually taken for girls. They think that girls do not need education because they have to experience after their house and kitchen. For this now different organizations have started campaigns to aware people about the benefits of educations. As people have progressed they now have become aware of need of education and making sure that it reaches every one and no child is left behind.

Learning from Mistake, Agree or Disagree

I dont like to pass on mistake. Everything to me has to be perfect because I mat up that if peerless person made a mistake the first time, how they would be able to do eachthing. That is why nurture from mistake is impossible to me. When you make mistake and try to match something from your mistake, you testament waste carve up of things, rail at the way that people touch closely you. In addition, development from mistakes bequeath make you regret much. First of all, learning from our mistakes leave waste you lots of things. You entrust waste your time because you begin to do again everything that you did in the wrong way.It seems too hard to start something again which is done one time already. By doing again, you will feel bored and tired. Not scarcely doing it over, exactly also, you own to find where you did it wrong and give yourself a lesson in order to prevent from making that mistake once more. Studying in this school is an example. If you failed, you had t o perish 16 weeks in fall or jump-start semester and 8 weeks in summer semester. You have to study again. In addition, learning from your mistake will waste your money. Failing in this school is an instance.You have to spend lots of money on the subject that you failed to study again. consumption 75 US dollar for each subject in ELS syllabus and 150 US dollar for each subject in AAS weapons platform is the result. In learning, you perpetually have m each chances to fix your mistake but how about in working, will you have any opportunity? In reality, the real world, you will non have second chance. Especially, in the backup world, where everything is a competition, you do non have the time to learn from mistakes. So, you ar forced to do everything completely.Even though you can learn from your mistakes, you do non have chance to fix them. It means that you will be sacking to end up your career. That is the reason why I dont like to learn from my mistakes. Secondly, in dai ly life, learning from mistakes will ruin the way that your friends and family air or feel about you. Everyone will relish at you with a strange way if you learn from your mistakes. In addition, they will laugh at you as a silly person. Even though you learn from mistakes, they will make you feel uncomfortable. My cousin is as an illustration.She failed high school exam. She verbalize to me that her old friends looked at her with their curious eyes her neighbor and her relative always annoyed her with their questions. She seemly lost her hope though she had a lesson from her mistakes and knew how to worst this hard situation. In life, learning from your mistakes will affect your job and your tycoon to success. When you work in a company and you always avow that I have lots of experience from my mistakes. Then, you continue making mistakes. What will your party boss and you co-worker think about your ability?Of course, they will suspect your capability. In addition, does the c ompany want to hire employees that always make mistake and say that they learn a lot from their mistakes? In my point of view, people do not care about if you learn from your mistakes or not. They just look at your mistake because caring about your learning from mistakes dose not process any benefits to them. In a company, the boss just wants to have perfect employees- hard working and a? no-mistakea? employees. More over, your boss whitethorn think that if he allows employees to make mistakes, how will they ever learn?They will just keep on making even more mistakes. promote more, when you learn from your mistakes, people who do not like you will bash where you are weak. It will be easy for them to let you down. They can get through your status in your company. Everything that you have will not belong to you any more. It belongs to people who want to harm you. So, learning from your mistakes will deteriorate yourself and bring disadvantages to your life. Thirdly, learning from mistakes will make you regret much. You may think that you do not willing to do any things that you vista.You have not becoming experience to worst your challenges. Further more, you will be diffident when you face some hard situations. So, you do not concern much about what you are doing. Students who learn from their mistakes will be discouraged because they used to not to pay more attention to their study. They do not prepare any things for their future. In addition, felling ashamed and giving up their goal is the affect of learning from mistakes. The more complicated mistakes they learn, the more shameful they feel. To me, if I do something, you I will do it for a reason and I will not regret.I find that regretting is a bad way. If you know results that will not grave for you, why donat you try to prevent that? To me, I before doing something will always attempt to think about what Iam going to do first. In addition, I usually consider about the result of doing something. I ask myself that if doing some things will bring benefit to me or not. So, I may choose the way that will not make me regret. remediate now, we are living in an achievement and success oriented world. So, a popular rule is whenever you do anything, try to do it right.That is why, to me, learning from mistakes is something unacceptable. In conclusion, I do not like learning from mistakes. Everybody can trim back as much mistake as possible. By preparing yourself and hard working, I believe that you can overcome everything in your life. In addition, do not think about learning from your mistakes because it just brings disadvantages to your life. It not only makes you spend lots of things, but also lays down the way that your relative look at you and makes you regret much. Hopefully, you will be strong and confident to overcome every hard situation.

Effects Of National Culture Essay

Since 1988, our human beings has changed in a myriad of ways. As dictatorships oblige risen and fallen and in the raw democracies drive formed, the political culture of our society is much different than in the age of the late Cold War. In addition to political changes, new technologies, including the orb wide web and satellite communication theory adopt allowed people in different nations to communicate much much(prenominal)(prenominal) effectively. This re bet in this write up is very devolve to the foredated, non taking into account the new merchandise, trade laws, raise rates, or other economical factors of todays international profession earth.The clause, The Effect of National Culture on the Choice of Entry Mode, was scripted in 1988 by Bruce Kogut and Harbir Singh, of the Stockholm School of Economics and the University of Pennsylvania, respectively. The authors believed there were several(prenominal) means of presentation into inappropriate foodstuffs, i ncluding go contingencys, totally stimulateed greenfield (start up) investment fundss, and by acquisition. The authors examined these methods in depth and analyse the means by which the taskes non moreover started up, but operated in orthogonal trades as well.The authors reviewed statistics, info, and literature, and formed hypothesis as to which methods were being employ most, and in what industrial sector(s). The first means that most artes throw ined and operated in a impertinent country is through the acquisitions method. The acquisitions method entails mother a sufficient amount of stock to control the primary sh atomic number 18s of a certain company. This method might be considered buying out a alien company already in existence. However, as currency throw rates and interest rates fluctuate on a fooling basis, this would be trickier in todays market.For example, 20 years agone, the dollar, the Japanese yen, the Canadian dollar, and the Indian Rupee were w orth very different amounts. more than importantly, the Euro was not in use, as many of the countries in Eastern europium in particular, were on a lower floor communist control. Today, as countries have be coiffe more aw be of these fluctuating rates, it might be harder or riskier to enter a market through the acquisitions method. In addition, free trade laws and regulations in like manner foil who can buy what and how much in a foreign market.The morsel means is a enunciate hazard method in which deuce or more firms sh be the assets and profits of a certain company. Again, the selfsame(prenominal) problems might exist as in the acquisitions method, with fluctuating currency throw rates affecting profit. For example, if a headache operated in both china and the coupled States, as economies changed and foreign tax laws changed, the company could fall under financial strain. The influence of firm experience on doorway extract has played a prominent role in several of the studies employing the Harvard multinational Enterprise Data Base.In their pioneering study on the ownership coordinate of American multinational firms, Stopford and Wells 1972 shew vocalise ventures, relative to wholly owned activities, were less belike to be chosen, the more central the harvesting to the core business concern of the firm and more experience the firm had in the relevant country. Similarly, they found that marketing and advertising intensity, as well as research and development intensity, discouraged the use of critical point ventures. (Kogut & Singh 1988)This mindset would reap sense, as it is hard to run a successful business in one culture, let alone worry about marketing, advertising, and research be. It alike would make sense that two countries might not respond the little same way to a business curriculum and marketing techniques. The triad means of access is a greenfield, or start-up, investment, completely new to the foreign market. While some of the challenges of tax laws, currency exchange, and interest rates would similarly affect this means, the biggest obstacle might be the heathen barriers.Although the world is get wind smaller each day thanks to the internet and satellite communications, hundreds of oral communications and dialects atomic number 18 excuse spoken throughout the world. This might lead to a communications problem if a foreigner attempted a greenfield investment. Besides language barriers, marketing and advertising techniques would carry to be researched in order to be effective in a new country. The authors argue that joint venture is almost a cross between the two other methods, greenfield, and acquisitions. many another(prenominal) studies, as discussed later, have treated greenfield and acquisition as representing option main course modes, with joint ventures being only a question of the degree of ownership. This undertake implies that entry and ownership involve two sequential decision s, the first deciding whether to invest in new facilities or to begin existing ones, the imprimatur one on how ownership should be shared. Whereas such an approach is understandably defensible on both theoretical and empirical grounds, we treat joint ventures as a choice made simultaneously with other alternative modes of entry.(Kogut & Singh 1988) For this reason, joint ventures can be described as a aged area in foreign business acquisitions. For example, if a company bought out another one, or merged with another company, while retaining some of the business practices and/or staff, it would probably be considered a joint venture. The authors theorize that Greenfield entry is the best way, or at least that was what they believed in 1988. Due to the difficultness of integrating an already existing foreign heed, cultural differences are likely to be especially important in the case of an acquisition.Indeed, empirical studies on mostly domestic acquisitions have shown that post -acquisition costs are substantial and are influenced by what Jemison and Sitkin 1986 call the organisational fit of the two firms. They define organizational fit as the match between administrative practices, cultural practices, and in the flesh(predicate) characteristics of the target and parent firms (Jemison and Sitkin 1986, p. 1471. Sales and Mirvis 1984 document in detail the administrative conflicts following an acquisition when both firms differ strongly in their integrated cultures.In contrast to the integration costs of an acquisition, a joint venture serves frequently the offer of as business firming management tasks to local partners who are break in able to manage the local labor force and relationships with suppliers, buyers, and governments Franko 1971 Stopford and Wells 1972. Thus, a joint venture resolves the foreign partners problems ensuing from cultural factors, though at the cost of share-out control and ownership. Unquestionably, a joint venture is affected by the cultural distance between the partners. barely such conflict should not obs cure the original motivation to recognize a joint venture because the-initial alternative of integrating an acquisition appeared more disruptive than delegating management tasks to a local partner. Of course, a joint venture whitethorn be troubled not only by the cultural distance of the partners, but also due to concerns over sharing trademarked assets. A wholly owned greenfield investment avoids both the costs of integration and conflict over sharing proprietary assets by courtly the management style of the invest firm on the start-up while preserving adequate ownership.(Kogut & Singh 1988) In 2008, businesses would face some of the same challenges as in 1988, such as the cost of integration, conflict of sharing proprietary assets, and administrative and management differences. However, as more and more businesses have gone global, most countries would have contracts and lawyers defining clea r parameters on such details. The authors came to this conclusion by scrutiny two hypothesis. The first focused on cultural differences.Kogut & singh (1988) said that, The great the cultural distance when the country of the spend firm and the country of entry, the more likely a firm go away choose a joint venture or wholly owned greenfield over an acquisition. This hypothesis earlier focused on the costs of running and managing a business from a greater distance. The second hypothesis as verbalise by Kogut & Singh (1988) stated that, The greater the culture of the investing firm is characterized by uncertainty escape regarding organizational practices, the more likely that firm entrust choose a joint venture or wholly owned greenfield over an acquisition. As with all unknowns, a foreign company could not be judge to know the exact way a business and marketing plan would be executed and responded to in a foreign market. prefatoryally, the data found that uncertainty was th e main reason companies tended to shy away from acquisitions and enter the market through a greenfield or joint venture method. This reason would still hold true today as the world market fluctuates and recessions come and go. The studies also noted that the methods of entry into a particular market alter depending on the product, service, or industry.There is a clear difference in industry patterns among the modes of entry. Joint ventures are relatively more frequent in pharmaceuticals, chemicals and electric and nonelectric machinery. Acquisitions occur chiefly in inherent re character references, financial services, and mixed manufacturing industries. Chemical and electrical machinery are especially attractive industries for greenfield investments. At a higher level of aggregation, acquisitions tend to be relatively more frequent than other modes of entry in nonmanufacturing sectors of the economy. (Kogut & Singh 1988)The denomination, since it was written 20 years ago, anal yzed data primarily from the industrial sectors of resource, paper, chemical, petroleum, metal, rubber, machinery, electrical, transportation, and instrumentation. It had some abbreviation of data in communications, wholesale, financial, and other services. Now, in 2008, the list would include a lot of new data for engineering science, automobile, computers, and pharmaceuticals, to name a few. The list would also be comprehensive of customer service outsourcing, a practice common among many technology and computer companies. Furthermore, new sanctions have been imposed on some natural resources.It may not be possible, for example, for a foreign company to come in and control an oil field, a diamond mine, or a rainforest. Such companies might be admitd to work jointly with a company in the nation they wish to do business, thus charge it a joint venture somewhat. In 2008, any analysis of entry into foreign markets would also mention the oil trade, and the complexities that accomp any it. As the late(a) conflict in Iraq has shown us, cultural differences and political challenges may hamper idle trade and setting up business in a affection eastern country.In the next few years, as new automobiles are developed to hopefully not be as oil-dependent, the market will change yet again. Another difference in automobiles are the inflow of foreign railway cars to the coupled States, and the continual race to develop the most fuel-efficient car amongst competitors throughout the world. The phrase analyzed data primarily from the United States, westward Europe, and Japan. It found differences based on these countries. Again, there are strong differences among the modes of entry. For Japan, 46 of its 114 entries are joint ventures.Whereas Japanese acquisitions are not common, Japanese firms have a high proportion of the wholly owned Greenfield investments. Scandinavia and, especially France, also lean towards joint ventures. United Kingdom represents the other extre me 111 of its 141 entriesare acquisitions, with the dispute evenly divided between joint ventures and greenfield. (Kogut & Singh 1988) Twenty years ago, the European Union was not in existence and many Eastern European Countries were under communist rule, thus meaning they had very different laws, regulations, and business practices than they do today.The Euro was not yet a currency, so trading and doing business amongst European nations was also very different. Also, the article makes little mention of a very new powerful force in the global market China. As China has made tremendous economic and technological gains in this decade, it has begun to not only dominate the world market, but also ramification out and do business in foreign countries. This relationship is correlative as European and American businesses are also cyphering to enter the Chinese market at the same time.Another item the article smelled at which is very different today than 20 years ago is the size of bus inesses. They sought to understand whether or not large businesses entered a market usually one way, while smaller businesses did something else. Obviously, while larger firms may have had more resources to acquire, smaller firms may have had the flexibility to do so more frequently. It stands to reason that the larger the investing firm, the greater its ability to acquire. Despite the logic, the empirical evidence is mixed.Dubin 1975 found that smaller firms tended to acquire relatively more frequently than large firms, though he did not control for other factors. In his cross-sectional tests, Wilson (1980) confirmed Dubins findings. However, these studies force upon entry data of the largest corporations of the United States and other European countries. Caves and Mehra I9861 study did not restrict their attention to entries of the larger corporations. Their results showed that the size of the entering firm is positively and significantly related to entry by acquisition overgre enfield. Because acquisitions require generally more financial and managerial resources than joint ventures, size of the foreign firms assets should be positively correlated with the tendency to acquire. Conversely, acquisitions are discouraged, the larger the assets of the American partner, target firm, or investment size. (Kogut & Singh 1988) In 2008, this may or not be the same, as firms in certain industries may have workn and merged, while others may have decreased in size and split up into more specific companies.Also, the lending practices and investment practices are different today than they were 20 years ago, so a company may have more ways through which to acquire start-up capital necessary for operating in a foreign market. The article also examined why certain companies may enter a foreign market. Twenty years ago, not all countries possessed the technology, skills, or resources needed for some businesses. This caused companies to enter foreign markets to get what the y were insufficiencying in their own country.The previous empirical studies have assumed, however, foreign entry was usually for the purpose of market access or low cost manufacturing. Clearly, foreign entry into the United States may be motivated in order to source technology or purchase brand labels. The more diverse motives of investing in the American economy make it more difficult to sign the structural variables. For example, firms from R&D-intensive industries might joint venture if they possess the needed technologies but lack the marketing depth. Or they may tend to acquire if they are investing for technology sourcing.Similarly, firms from marketing-intensive industries might engage in a joint venture if they possess the brand label but lack other resources along the value-added chain. Or they may acquire if they are investing for market penetration and lack label recognition. Stopford and Wells 1972 found that American firms pursuing an advertising-intensive strategy te nd to full ownership of their overseas subsidiaries. Their data is drawn, however, from a time when American firms were investing overseas with clear strategical advantages.For our study, it is equally likely that foreign firms are investing in the United States for technology and brand label acquisition as for the exploitation of their proprietary assets. No prediction is made, therefore, on the signs of the coefficients for R&D and Advertising. (Kogut & Singh 1988). In 2008, as natural resources have been discovered in other parts of the world and new technologies have emerged, countries that were formerly primarily importers are not exporters, and countries that primarily exported, now import more from elsewhere.As the playing field changes each year, its important to note that countries will be continuing to search for the next best place or resource to help grow their company. Also, thanks to the internet and a computer-savvy generation, it is possible that some countries wil l not need outside help advertising or marketing, or with brand-name recognition. If the article were to be re-written today, obviously new data would need to be self-contained reflecting the changes of the last 20 years, including new industrial sectors, new companies, and more countries. The researchers would need to also differentiate between a few things.First, they would need to look at a specific industry, because, as they stated, the means of entry parti-color greatly depending on the industry. For example, one might enter a foreign banking market very different than had they entered a foreign market purely to utilize their natural resources or labour force. Also, the article did not look enough at the cultural aspect of the business world. It would be tumble-down not to notice that there are some cultures who object to foreigners doing business in their country and would not respond to foreign business plans.For example, the United States and European nations might succe ssfully acquire or start a business in China or Japan, yet not be as successful in a Middle Eastern Country. In conclusion, considering the article is over 20 years old, and the data was even older, the authors did a great job of analyzing data and investigating business trends and foreign market entry modes. It provides a great insight into the past and the mindset of the times, ahead new trade laws, instant communication, and most importantly, new products and services used by people worldwide.As societies change every day, as trey world countries become first world, and new drugs are developed to cure a myriad of conditions, the only certainty is that 20 years from now, we will be in a very different business world as a result of our actions today.REFERENCESCaves, Richard. E. 1982. Multinational enterprise and economic analysis Cambridge, U. K. Cambridge University Press. Dubin, Michael. 1975. Foreign acquisitions and the spread of the multinational fi. D. B. A. thesis, Jemiso n, D. B. & S. B. Sitkin. 1986. Corporate acquisitons A process perspective, honorary society of Management.Kogut, Bruce, and Harbir Singh. 1988. The Effect of National Culture on the Choice of Entry Mode. The daybook of International Business Studies k S. Mehra. 1986. Entry of foreign multinationals into U. S. manufacturing industries. In M. Porter, ed. , challenger in global industries. Boston Harvard Business School. Sales, A. L. & P. H. Mirvis. 1984. When cultures collide hues in acquisition. In Managing organizational Stepford, J. & L. Wells. 1972. Managing the multinational enterprise Organization of the firm and ownership. New York Basic Books.

Literature as a Medium Which Conveys the Culture of the Target Language Essay

The purpose of this paper is to familiarize unusual spoken communication instructors with the forte of apply lit as a mean of bridging the ethnical scatter between students and the designate words. It will excessively discuss how instruction belles-lettres fecal matter help students become much effective communicators in the tar overprotect phraseology and at the same time making them appreciate new(prenominal) purifications divers(prenominal) from their throw.This may lead to say that, one of the major functions of ascertaining literature in a foreign diction classroom is to aid as a medium to transmit the civilisation of the target linguistic process of the people who speak the lyric in which it is written. Therefore, literary texts push aside pop the question to the students a colorful world that reflects the culture of the language community. As proof contributors students get move within these texts, they come to understand how the characters in such( prenominal) literary works experience life and how they speak and be dumb strand in different settings.However , the study of literature preempt be considered as a method in which students can dive into the cultural experience of the language throughout the imagery and metaphors mentioned in a given text, as gray-headed points out Students learn to see a world through others eye,observing human values , different kind of living and discovering that others work very different societies. they will understand and become broadly apprised of the mixer,political,historical,cultural events happening in a given society. . The role of literature in language statement Literature, when defined as a subject of study, is an legal action that involves and uses language (OSullivan, 1991). Ganakumaran et al (2003) stated that it is also referred to as the big L that focuses on the literariness of a text. It is an example of language in use and a context for language use. Literature is seen as a medium in which students appreciation of different system language organization can be developed.Therfore, studying literature, on the whole, may non be considered as a reaction but quite a as an interaction between the reader , the writer and their cultures. From an other parameter ,the teaching of literature in foreign language classrooms is essential and can be used as a perfect instrument to stimulate and speed up the teaching and encyclopedism process Carter and Long (1991). In other words, literature contributes in lot the students to explore knowledge ,promote their literacy development and fosters their language proficiency.Also, literature may pull up s haves effective, attitudinal and experiential factors which will motivate students to read McKay (1982). As a calculate of fact, Obeidat (1997) said that literature has much to offer than language would normally do, since it has great freedom and since it acknowledges no linguistic barriers which could refrain o ur ability to use language. Therefore, it is unquestionable that literature helps to improve students command of language and the ability to use it freely, not solely as a linguistic, but as a cultural, intellectual, amicable and psychological medium of expression.In terms of using literature to teach language, Brumfit and Carter (1986) asserted that literary texts not only can grip the readers imagination more strongly but they can also be promoted for the examination of language at work. Littlewood (2005) also observed that although such texts were predominantly valuable for developing reading skills, it could be exploited for purposes such as explaining grammar teaching and indicating various types of language usage.Since literary texts contain language intended for native speakers, literature stands as a model for language learners to become familiar with different forms and conventions (Collie and Slater, 1991). Containing real examples of grammatical structures and vocabula ry items, the literary texts raise learners aw areness of the range of the target language and advance their competence in all language skills (Povey, 1967).Second, using literature in language teaching has the advantage of providing cultural information about the target language. literary texts increase foreign language learners insight into the country and the people whose language is being learnt (Collie and Slater, 1991), which fosters learners ability to interpret discourse in different social and cultural target language contexts (Savvidou, 2004). . Literature as an instruments that stimulates the knowledge of the culture Teaching literature stimulates the imagination of the students and develops their critical abilities by getting them intricate in interpreting the different symbols and meanings found in the text. They become more productive and adventurous when they perceive the richness and diversity of the language.Therefore, it is vital if educators execute a harmonio us literary atmosphere ,they may enable their students to eat themselves in the story by turning the classroom into a cultural island where students interact with the text, share different viewpoints about the settings, the style, the language. Researchers have recognized that the benefits of using literature in three core areas First , literature is beneficial to language development( John and Louis, 1987 Morgan, 1998 Myonghee, 2004Sage,1987) second, literature enhances the knowledge of ulture and society which is too perplex to be captured by any single piece of expository composition Third, literature fosters critical thinking by offering readers three-fold perspectives oddly in books with issues such as immigration, cultural differences, social upheavals (Edmondson 1995/6). John Lye (2003) believed that literature captures the complexities of the human situation, illustrating (dramatically, imaginatively, compellingly) the grounds and the meanings of values, and the nuance s of our experiences. It also allows us imaginatively to inhabit the lives, the experiences, the meanings of others.Lye(2003) added that literature challenges the sentimentalization of values, and those distortions of values which serve the ends of the powerful, the opportunistic, and those who want only to serve their get desires ,from an other parameter, literature explores and reflects passage of armss in the culture itself, conflicts in the values and ideas of the culture, the conflict of social groups (ethnic, racial, class, gender, religious and so forth), in addition to that ,it offers a mind of identity and community, by establishing and founding narratives which capture the essence of what typifies the culture or community, or by dramatizing those particular stories and images which give the culture a sentiency of common meaning and purpose.4.Applying literature and culture in language teaching classroom When it comes to learning a new language there can be no substitute for actually living in a country where this language is spoken. Besides, teaching literature does not mean ,limit students to take a passive role but to stimulate students to be engaged proactively within the target language. However, foreign language teachers can provide literary texts best by turning their literature classes into a community where students can engage themselves actively with the culture and the language they are studying and where the fury in class could be on cultural experience rather than cultural awareness.As Duff and Maley point out, literature offers universal themes which are relevant to students own experience,it is also a mirror that reflects and heightens each learners perception of the social world. Thus, literary texts are opened to multiple interpretations and interactions. Students cannot remain passive if they are to interpret and understand what they are reading. They are placed in an active interactional role in operative with and making sense of the target language guided by the teacher, they have to actively participate and interact with each other.Literature and culture in foreign language teaching can provide linguistic and esthetical elements and perspectives to students.Through literature as well as culture, students could have the probability to establish a connection with the target language and realize that their own personal, social,cultural and historical contexts have been influenced by a foreign language and a foreign culture and how, in a symbiotic process, this other culture has been nourished. Culture, on the other hand, offers an interdisciplinary field that includes artistic discourses, social conventions, and reflex(a) impacts. It opens the door for students to increase their knowledge of the target culture as they can contemplate and critically comment on peoples appearance of life, values, attitudes, and beliefs, and regard how these elements can have an impact in linguistic categories and forms. Indeed,language found a soulmate in literature, and they are inserted in culture.