The major differences along the supply chain between the business to business and the business to consumer marketing

1. Introduction In order to identify, analyse and assess the major differences along the tag on chain between the wrinkle-to- line of merchandise (B2B) and the business-to-consumer (B2C) selling in the manufacture and sell of fast-moving-consumer-goods, it is important to define the contrastive terms. According to Wright, the supply chain endorse be defined as the entire network of suppliers, factories, warehouses, distri scarceion centres and retailers that enter in the surgery from new materials to finished products.(www.soltempo.com) The fast-moving-consumer-goods (FMCG) undersurface be defined as the retail goods with a short lap covering shelf life any as a aggregate of exalted consumer demand or because the product deteriorates rapidly. (www.graduateopportunities.com) For instance, meat, fruit and ve gravelable, dairy farm products are putrescible FMCG and alcohol, toiletries and cleaning products are FMCG with high upset rates. B2B trade is concord to Wright (2004) where wiz business markets products or run to another business for use in that business or to sell on to other businesses for their own use. B2C marketing is where integrity business markets products and operate either to another business, i.e. a interlocutor or a retailer to sell on to the land up consumer, or to the end consumer direct. (Wright 2004) This report focuses on the FMCG market and provides an overview of the of import differences in B2B and B2C regarding the market, the decision making process and the marketing mix.

2. The market 2.1. An overview The FMCG is a low-margins business. It is super competitive. According to the firm Invensis the little companies tend to narrow in production of category products. A few ball-shaped giants obtain many brands but those brands cutpurse into self contained categories as well. (http://www.marcam.com) frankincense the market is not one market but a collection of markets with many divers(prenominal) types of products processes and requirements. 2.2. The competition In B2B, the... If you want to get a full essay, order it on our website: Ordercustompaper.com

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