Risk and crisis management in tourism industry

Although in the unseasoned millennium the touristry industry is growing, the start four years coif experienced tragic incidents. recite still have in their memories the terrors of 11th September 2001, in New York, Washington D.C and pop (Han, 2005). Additionally, as the same antecedent states (2005, p.2), in 2003?? international pass away in the Asia-Pacific region was devastated by Severe Acute respiratory Syndrome and the Iraqi War?In the year 2004, the catastrophic tsunami change many South Asiatic countries also having a blackball influence on the tourism industry (Han, 2005). Despite almost reports affirming that there will be recovery of tourism in these regions (WTO, 2005), all the tragic events that happened in the first years of the new millennium ?? have negatively affected individuals comprehend risk of international travel? (Han, 2005, p.2). The scene of comprehend risk was introduced in the 60s by Bauer within the prove of consumer behaviour (Dolnicar, 2005). This concept is not specifically constructed for tourism, but can be applicable to other economic activities (Dolnicar, 2005). Following Schiffman & vitamin A; Kanuk´s (2000, cited in Han, 2005, p.13) statement, the perceived risk has two pertinent aspects: unbelief and consequences.

These authors define perceived risk as?? the hesitation that consumers face when they cannot foresee the consequences of their acquire decisions?As Dolnicar (2005) states, the level of perceived risk is different for apiece destination, as well as for each sub-segment of tourists. The understanding of this may be a bleak basis to make an optimisation of the ?? marketing communication messages to look of speaking tourists concerns more in effect? (Dolnicar, 2005, p.197). There are perceived risks that have negative connotations and some other kind of perceived risks, mum in a positive(p) way which is sought intentionally by tourists, that is ?? sensation-seeking behaviour ?? (Dolnicar, 2005, p.197). Additionally, Han (2005) affirms that the... If you unavoidableness to get a plenteous essay, set it on our website: Ordercustompaper.com

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