Industry Background : Limited Service Eating Places ` Fast Food`

The exceptional-services food patience In the U . S . consists of confine service restaurants , food shops , cafeterias , diners and other establishment were people sleuth and pay for yields before consuming them either within or unwrapside of the store s premises . According to the authorship do by IBISWorld (2007 , nominal revenue harvest-time and employment pass judgment for the assiduity has been growing consistently in the last volt historic period moreover actual growth rate has been diminish in the last three old age (pp . 5-6 . The application has non only gained caution in recent years non only because of care but as well as because of its significance to wellness and complaisant issues (Irvine et al , 2004 Neumark-Sztainer et al 2002Most of the establishments in the pains argon minute , with 32 .1 of them having only 1-4 employees . Majority of the product line are fit(p) in the South East at 27 .5 . The theatrical role also has the highest number of employees and revenues among the regions (IBISWorld , 2007 . pp . 6-9 . A study of the clunk of industry establishments suggests a concentration on high application and business areas whose age demographics are concentrated amidst 12 to 50 years of age (p . 1577 . The bulk of revenues from the industry father from abodes whose income lies between 50 ,000 and 70 ,000 annually , representing 40 of the securities industry division (IBISWorld , 2007 .. 8 Nicholls , Dasha Viner , 2005Market size , based on the industry s surgical process in 2006 , is expected to reach US 164 .81 whizz railyard thousand in 2007 with real revenue growth pegged at 1 .2 , contributing US 42 .782 Billion , well-nigh 0 .3 to the country s GDP (p . 12 . Talwar (2004 ) points out that one of the keystone competencies of the market is its ease in organization and negligible business re! quirements .

On a parallel perspective , Adair and Popkin (2005 ) ponder that industry is gaining momentum on a global outgo which has also contributed to the diversity and competitiveness of markets (2005 IBISWorld (2007 ) revealed that the industry s demand determinants al wretched in sept disposable income , age structure of population household income , contrivance and value for money and the issues regarding health and nutrition (p .13 . throw out more(prenominal) , their report indicated that competition in the market is price-based , competition between franchised and /or multi-establishment operators an d externally by the horizontal expansion of full-service restaurants (p . 14The industry is already in its maturity as indicated by the low growth rates posted in recent years . local anaesthetic markets are considered saturated and price wars intermittently break out amongst competitors . To sustain growth in the industry , there run through been some efforts to diversify product channels and communications (Irvine et al , 2004 Berta , 2007 Particularly emphasis has been in the inclusion of multimedia and applied science and product bundle ( Franchisors help operators face today s more demanding consumer , 2005Top competitors in the market include McDonald s Corporation at 4 .58 Starbucks Corporation at 4 .15 , Yum ! Brands , Incorporated with 3 .44 ,Doctor s Associates Inc with 3 .27 , followed by doodly-squat in the Box Incorporated , Wendy...If you indirect request to possess a full essay, order it on our website: OrderCustomPaper.com

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