Corporate Blogs

Corporate Blogs Are they worth having? An ever-increasing number of corporate websites take over embodied the use of intercommunicates to create a more absorb interface between their products and their customers. Blogs ar being used by these corporate websites as a customer feed tolerate tool, amongst the many other applications that they serve. Nevertheless, it is important to evaluate whether these intercommunicates are just to the image of the corporate website, or a hindrance in projecting the brand that the phoner is trying to build for its product. In this paper I will be looking at this idea, with specific examples of two websites that have based their branding intention using blogs as a means of marketing. A conundrum that we see a lot of companies are facing, especially with the pace that information spreads on the web, is that they cant seem to keep track of how they are being viewed outside of their confederation. When communication breaks down betw een companies and their customers, logical argument suffers. It is also common knowledge amongst rational consumers that the face of the caller-up lies in the way it speaks to its customers. Thus, with the use of corporate web logs, it becomes easier for the gild to track its image online. Even then, corporate blogs dont come without their drawbacks.

The question that arises now is: is it worth it for the company to boniface a blog on its corporate website despite the blog holding the intrinsic value of connecting the company with the opinions that its customers hold of it? Jalopnik.com is a website serving as a blog space for the moving industry. ! Audi AG, a manufacturer of exquisite cars, and a big spender on its research and development department sponsors the website. It brings the latest newsworthiness in the automobile industry through bloggers, who may be either insiders of the industry, specialists in the domain of reviewing recent models of cars, or that anyone who wishes to stigmatise their experiences with a particular brand of car. Audi...If you want to spend a penny a full essay, order it on our website: OrderCustomPaper.com

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