'Global Enterprise & Competition'

'INTRODUCTION\nThe eatery industry is unmatched of the largest sectors in the get together States economy and is intercommunicate to be among those with the largest harvest by 2020. Companies in this industry admit restaurants and other eating places in umpteen levels, including full- helper of process restaurants (FSR), quick- expediency restaurants (QSR), cafeterias and buffets, and snack bars.\nLevendary Café, entraped by Howard Leventhal, was the multi-unit restaurant with a popular kitchen stove of 3,500 cafes that builds soup, salad, and sandwich into a $10 cardinal business. From 2011, Mia Foster has constrain the next chief operating officer of Levendary Café for building a multi-national deformity in a smudge that Levendarys domestic business was more or less tapped out. For helping her in management, Levendary Café organized by formal construction grouping by function (Exhibit 1).\nIn 2008, as the behind growth in domestic, Levendary decided to draw in chinawargon foodstuff after researching opportunities in China. And the new-made chief operating officer Mia Foster found some problems with China operations.\n\nMAIN QUESTIONS\n motion 1. What is a Multi-unit restaurant (MuR) Business? How boastful is it? Is it a fused or fragmentize industry? What are its economics?\n repartee 1:\nMulti-unit eating house (MuR) might be known as a train of the same brand restaurants that are set(p) in umteen different locations accept inside or outside the hearthstone country. It was generally categorized into these industry segments:\n fortissimo establishments: primarily served snacks and beverages below 5$ worry Starbucks, Dunkin Donuts and Baskin-Robbins.\n Quick service restaurants: was usually called luxuriant food, provided sideboard or drive-through service with average tickets amid $4 and $10 (McDonalds, Taco doorbell and Wendys).\n Casual dine: offered table service for dinner entrees priced amongst $8 and $20 (Olive Garden, Applebees, and Outback). Within this group, the new fine eat concepts like pathoss Chris and capital of the United States Grille featu... '