Soft Drinks Sales New Strategies

Sales of around the bend drinks dec pathd in the US in 2006 for the first time in much than two decades. Many beverages manufacturers became made in the past and they are still at the top, but they whoremonger lose their power unless they do something to reverse the trend. In this article well learn to find spick-and-span ways to help easy drinks manufacturers to face their biggest contend of the century. To begin with, it would be a good idea to follow a stretching marketing strategy by producing a new line of soft drinks which would have been positi one(a)d as healthy and not fattening.Many companies introduced new products of the same line less fattening such as Fanta postal code or Pepsi Light, but consumers identify the brands of these products with fat and unhealthy drinks. However, if these manufacturers created new brands with name calling like Bio or Nature, a specific market segment would be directly targeted and sales would stop their decline. In addition, soft dri nks companies could follow a different promotion strategy so that their products would look more faddy and more modern.By doing this, companies would compensate their sales decrease in one segment by increasing their market share in other one. New consumers would be the ones who drink something while they are in proscribe or discos and new competitors would be alcohol drinks companies. This promotion strategy could incorporate of advertisements which relate soft drinks with nightlife with new slogans like Welcome to the Coke location of night. Furthermore, product placement in James Bond movies would be a great idea.If Bond changed its Martini for a coke many heap would start to see soft drinks with different eyes. To conclude, we should remember that classic soft drinks market is still profitable and new strategies should try to avoid disconfirming classic products image. Also its necessary to point out that soft drink manufacturers will never be as powerful as they were bef ore as long as consumers are demanding everyday more sophisticated and concrete products.