Case study on electronic company Essay

upriseThere was a electronic gadgets manufacturing organization wanted to launch a thingumabob which measure blood insisting at home with unflinching price at Rs. 3000 per piece. This firm had no proper channel of distribution. This device help a person to measure his blood pressure at any place whether in home or office without having to go steady the doctor. By availability of this product it save the time. The company made shabby list and hot list of the people which were below and above 45yrs of sequence have the income more than Rs. 15000. Company released the coupons in two leading short letter paper in Bombay and asked to the individual to fill the printed coupons and send it to within 10 days to get a free booklet on focusing of blood pressure.The coupons consists of name, climb on, income, profession, residential area and details of any health colligate problems were to be filled in. Most of the people who responded were suffering from blood pressure , obesity and heart related problems. A cold list of virtually 5000 individuals was generated but only 3500 respond to that. Another method adopted by the company is to get a list of credit card bearer from the different banks. Company sorted out the names of persons who were above the age of 40 yrs and which occupy senior executive position in clannish or public organization. Company offered those people brochure and a ain letter for free demonstration of products. Company have logistics problems.