New Market Opportunities Essay Example | Topics and Well Written Essays - 2000 words

New mart Opportunities - Essay ExampleThe revenue of the Kellogg was 12,397 jillion Dollars during the year 2010. The revenue figures depicted a compound yearly growth rate of 4% during the past five years ending at 2010. The figure to a lower place depicts the movement of revenue throughout the period from the year 2005 to 2010 Source (Kellogg Company, 2011). Leadership Team The leadership police squad of Kellogg is headed by Chairman of the Board, James M. Jennes. John A. Bryant is the President and Chief Executive Officer of the ships company. Various older Vice Presidents and Vice Presidents operate down the stairs the Chairman and the President of the company. The various parts of the company are headed by the respective Senior Vice Presidents. Margaret Bath is the Senior Vice President of the Research, Quality and Technology Department. bull R. Baynes is the Global Chief Marketing Officer and Kris Charles is the Vice President of the Global Communications and generosit y Department. An important department dealing with the sustainability issues of the company is headed by Dr. Celeste A. Clark. The Chief Financial Officer of Kellogg Company is Ronald L. Dissinger and the department of global human resource is overseen by Dennis Shuler (Kellogg Company, 2009). ... The pyramid below depicts the objectives of Kellogg Source (Kellogg Company, 2011). Business Ethics and kind Responsibility Kellogg aspires to develop a strong prospect for business and grow on a endless basis with proper sustenance of business ethics towards the companys stakeholders and primarily the environment. The company undertakes a number of projects aimed at the betterment of the society every year. For instance, during the year 2010, the company concentrated upon investments on charities in order to depict their objectives as a company dealing with processed food on a global basis (Kellogg Company, 2011). Product Mix The product mix of Kellogg is consisted of a number of variet ies of products. By category, the products of the company are consisted of baking products, beverages, cereal, cones, cookies, crackers, fruit flavored snacks, snack bars, snacks, chips and party mixes, toaster pastries, vegetarian and waffles, pancakes and syrup (Kellogg NA Company, 2011). The various products under each of the categories are available in innumerable number of brands offered by the company. Current Financial give tongue to The financial health of the company can be considered to be stable as the company has bear on its operating profit, sales and earnings per mete out throughout the last five years, while investing in various profitable business opportunities. Although the operating profit of the company declined during the year 2010 from that in the year 2009 (from $2001 million to $1990 million), the compounded annual growth rate (CAGR) during the past five years was 3%. Similarly, the earnings per share of the company also depicted a CAGR of 7 % (Kellogg Comp any, 2011). Part II Technological Opportunities