Discount Pricing - Prices in a slow economy Article

Discount Pricing - Prices in a slow economy - Article Example A survey conducted from Henry H. Harteveldt represented that companies are trying to cut down on their business travelling budget and are very strictly and cautiously making decisions regarding air travel for business (MOUAWAD, 2012). This article relates to the course because the course is about pricing decision making, in pricing decision making the companies such as the airline companies have to decide whether or not to increase prices and what activities can be done in order to attract more customers. This decision can not be made by the companies until and unless they take the decision making of the travelers and consumers in their analysis. Their analysis will show that the consumers do not have confidence in the economy and they are spending money very cautiously, they are trying to save every penny in order to ensure profits and to remain safe from going out of business. MOUAWAD, JAD. "Business Travel Is Rising, but Not Necessarily the Travel Budget - NYTimes.com." The New York Times - Breaking News, World News & Multimedia. N.p., n.d. Web. 5 Oct. 2012.