Consumer Compliance- FTC review Essay Example | Topics and Well Written Essays - 250 words

Consumer Compliance- FTC review - Essay Example For instance, a direct mail ad piece by a local Honda dealer in Maryland described below in some way violates the FTC Act. The direct mail advert by dealer announced something it referred to as â€Å"Extravaganza Savings Event†. According to this ad, a person could supposedly purchase a car â€Å"without any negotiations† and â€Å"as though one was a supplier† for the auto manufacturer. The mailer further stated that the advertised sale was â€Å"as a result of excess inventory†. Further, it is evident from the mailer that the ad â€Å"applied to both new and used cars† because the ad announced that a buyer would be â€Å"entitled to buy a new or used car at a price lower than the current retail selling price†. The offer was to be on for â€Å"only one day† and in bold, large, capitalized fonts, screamed that â€Å"the dealer intended to reduce from its inventory $1,000,000 of previously used cars†. Further, it also mentioned that FINANCE representatives would be available on the material day to ensure that a buyer gets â€Å"the best terms†. Finally, the mailer ad also indicated that after the date of sale, â€Å"all the cars that would not have been sold would then continue being sold at normal market prices† (Hudson, 2007). Hudson, T. B. (2007). Unfair And Deceptive Practices: Entertainment For Everyone But The Dealer. Auto Dealer Monthly, 5(9). Retrieved from